About Us

About Staged By Candice!

At Staged by Candice, we creatively address challenges using proven solutions developed over many years in the real estate industry. Our staging celebrates existing architecture yet uses a playful approach and perfectly-scaled décor and wall art for just-right ambiance that creates homes both welcoming and refined. We transform spaces with an expert eye for design, meticulous attention to detail, and a deep understanding of real estate market trends.

We strive to unlock the true potential of each property, designing eye-catching environments that exceed our clients' expectations. Through personalized service and innovative approaches, we maximize the value and appeal of homes, helping our clients achieve their real estate goals.

Deena C

Virtual Consultations Project

"I wanted to move from Olympia, Washington to Santa Rosa CA. Candice was extremely helpful in making that happen. She put me in touch with a wonderful agent in my selling area. She also helped me stage my house via Zoom for a very pleasing look. The first people to see my home bought it. She looked at properties that were of consideration for me and took me along via phone camera. She was dogged in her approach to fulfilling my home transition needs and wants. With her help I was able to sell my home in Olympia, drive down in two days and directly move into my wonderful new home immediately. Now that's service!! Candice will make it happen, and with a great sense of humor too."

Deena C – 1/23

Tony L, Century

Unsellable Listings

For the 3rd time 'Staging by Candice' provided the strategic selling solutions needed to reposition my listing that languished on the market. After being on the market for months, her staging strategies got it sold within days of her doing her magic. This was the case all 3 times I've hired her. Her expertise goes beyond the ordinary stagers out there. Thank you, Candice --- again!

Tony L, Century

Jack L, Broker Owner, Aloha Bay Realty

Vacant Vintage Home Staging

"I am taking the time to compliment you for your beautiful staging of the home in Berkeley. With your help, we sold this home for a wonderful price and in a great time frame. The slew of buyers that visited the home were often very impressed with how the staging so fit the style and age of the home.

I was accompanying the photographer when he was shooting the advertising photos for this home and the first thing he said when he entered the home was that he "Loved the staging!" I guess it makes his job so much easier, etc.

You always do a FANTASTIC job in staging our homes. We also appreciate your pricing as we had to pay out of our own pockets on this one. Anytime you need a recommendation, we would be happy to oblige. We look forward to calling you SOON!!!"

Jack L, Broker Owner, Aloha Bay Realty, 1/23

Erin Gilligan, Petaluma

Short term Rental Project

"I decided to change my lower-level unit into a furnished short-term rental. As I contemplated the huge project plus my full-time job, I remembered Candice from a staging project years ago. I'd kept her card because I liked her perspective. She came by my place to look at the space and give her thoughts. I knew I needed help and I couldn't do it myself. She gave me an estimate with a timeline of a week. I agreed and the results can only be described as WOW!!! So much better than I expected. With Candice, you get decades of experience and a great eye for style and space, for color and function. We used things that I already had and we bought some new pieces and some used ones. She helped me prioritize so the time I had was used wisely. She was very professional, listened to what I wanted and came up with a lot of great ideas. When she was complete, I listed the property for $300 a month more than I had planned. Within 24 hours of posting, I had my first tenant. If you want to transform your space, furnish a rental or stage to sell, plus get amazing results, call Candice Potenza. She's excellent!"

Erin Gilligan, Petaluma, CA, 2/22

Marsha H, Century

Staging

"Candice has an amazing eye for staging! Working with the owner's own furnishings and a few of her accessories she transforms a house (large or small) into an inviting home. When a potential buyer comes into a home staged by Candice they immediately feel at home! Staging by Candice makes me successful and helps my client reach their goal in the sale of their home. She is an amazing stager and great to work with!"

Marsha H, Century 21 Epic, Petaluma

Client, Giuselle

Vacant Sausalito Project

"Candice did the staging for our house. Wow, I was very impressed when I entered my house. I couldn't recognize it. Candice, you have converted my house into a beautiful house, warm, elegant, and very family welcoming, just exactly the way we feel and leave. Great job! I'm sure our house won't last longer in the market and we will find a nice family to take care for our lovely house. If you are planning to sell your house, I highly recommend Candice Potenza to help you with the staging. She is impeccable."

Client, Giuselle, Santa Rosa, CA

Kathleen F, Coldwell Banker

Marin County Staging Projects

"I have worked with Candice to stage several of my listings during the last couple of years. Candice has a keen eye towards visualizing how to showcase a house and its property to engage visitors to see themselves living in this home. Candice offers an excellent value for the investment of staging your property to obtain the best price in today's competitive real estate market. She is my go-to stager for all my listings in Marin and Sonoma!"

Kathleen F, Coldwell Banker, Novato

Steve T

Fixed Horrible Floor Plans Projects

"Candice has staged several homes for me over the years, all with amazing results! She is very responsive and has always met our timelines. Staging definitely makes your home sell faster and for more money. And if your home does not have a floor plan that flows well, staging is a must! Candice is one of the few that has the talent to make a horrible floor plan, Flow Well! Attached are a few examples of my clients’ properties staged and sold in Santa Rosa, Rohnert Park, and Petaluma. Thank you for your help, Candice."

Steve T., Century 21 Petaluma

Client, Taylor M

Staging Client Twice

"Candice helped us sell our house in one day (!). She took care of everything, from helping us arrange for cleaning the house and staging the inside, and also did everything long distance. Several years later, when we were moving back to the area, she helped us buy, and again took care of everything, including putting up with our crazy kids, helping us move and unpack, and again doing it all from a distance. When we're ready to sell, we will definitely be calling her again."

Client, Taylor M., Santa Rosa

Client, Laurie, Petaluma

Rescued by Staging by Candice

"I could not wait to write this review for Candice. My husband and I had just been through a terrible situation and literally had just a bed, couch, and TV in our large 4-bedroom home (the buyers backed out at the last hour). My realtor contacted Candice who came in, spent about 45 minutes with us and arrived the next day with a van filled with everything needed to stage our home. She was phenomenal. Her attention to detail and true gift for colors and placement is remarkable - we couldn't be happier. Our home sold literally within four hours of her finishing touches and I can say with all confidence it was due to her skills. I would recommend Candice to anyone and may even have her come help us at our new home even though it's 4 hours away.”

Client, Laurie, Petaluma, CA

Contact now For the Exclusive Updates!

We're delighted that you're considering professional home staging services by Staged by Candice! Whether you're in Chicagoland, in the Bay Area of California or elsewhere, we're here to transform your spaces and to help you achieve your selling goals.